Campaigns & CRM Manager (f/m/d)

München

Vollzeit

Festanstellung

Deine Mission:

You are the owner of our customer lifecycle: from first activation to long-term loyalty. In this role, you drive revenue and engagement by designing, executing, and optimizing campaigns across all customer touchpoints. You are the expert who reads our customer data, knows our base inside out, and turns insights into action. This is one of the most impactful and visible roles in our marketing team: your work directly shapes the activity, retention, and satisfaction of our customers at scale.

Your Responsibilities

Own our Customer Engagement Platform: operate as the primary expert, maintain segments, automation flows, and templates, and drive its ongoing development with Product and Tech.
Plan and execute multi-channel campaigns: email, in-app, postal, online and beyond. Own the process end-to-end: brief, creation, execution, and analysis.
Own customer base KPIs: churn, activity, and retention. Monitor the health of our base, spot risks early, and act on them
Derive insights and recommendations: translate campaign and customer data into clear actions and report results to the team and leadership
Collaborate cross-functionally: work with Rollout, KAM, Product, Growth, and external agencies to align campaigns with business goals and the overall strategy.
A/B Testing & Experimentation: structured testing across channels (timing, content, CTAs) to systematically improve performance.

Dein Profil

Several years of experience in CRM or lifecycle marketing, with hands-on campaign management experience
Comfortable working with marketing automation platforms; Emarsys experience is a plus
Data-driven: you read dashboards and act on what you see
Experience managing external agencies
Highly structured, self-driven, and a strong team player
Fluent English, German is an advantage

Wir bieten:

A unique opportunity combining the energy of a start-up with the power of BMW, Mercedes Benz Mobility & bp
Working on products & services with a high social impact
An international team of talented people who love what they do and live a collaborative spirit
An open minded culture with room for growth and the freedom to bring in own ideas
Subsidized gym membership, subsidized office lunch benefit, a personal development budget for your professional growth, monthly mobility budget, offsite/ team events & much more
modern, sunny offices in Berlin & Munich
2 days of home office in a week

… and of course, the classics: delicious coffee & tea, fresh fruits and an office dog friendly environment

At DCS we acknowledge the value of diversity, promote equality and challenge unfair discrimination. We strive to create an inclusive work environment, safe for anyone regardless of their gender identity, sexual orientation, abilities, ethnicity or race. We have the clear goal of driving diversity and inclusion across all dimensions and treat each applicant with the same respect and consideration.

Über uns

Wir entwickeln öffentliche Ladelösungen und sind damit einer der wichtigsten globalen Treiber für den Wandel zur Elektromobilität. Unsere Lösungen für öffentliches Laden bieten Zugang zu einer Vielzahl von Ladestationsbetreibern (CPO für Charge Point Operators) und ermöglichen es Fahrerinnen und Fahrern von E-Fahrzeugen, öffentliche Ladestationen weltweit zu finden, nutzen und zu bezahlen.

Seit Anfang 2019 sind wir Teil des Mobility Joint Ventures der BMW Group und der Mercedes Benz Mobility AG. Als dritter Shareholder stärkt bp seit 2021 unser Vorhaben.

CHARGE NOW ist einer unserer Services.